I died and went to vegan heaven with this jerky. The texture was absolutely perfect. They were flavorful, tender, and stringy just like real meat! Wow. If it wasn't for the fact that meat jerky is usually dryer, you'd never know it was vegan.Only complaint is they were basically baked on the shipping trip. Everything came hot and melted.Biggest suggestion - Ship with a refrigerator or freeze
My girlfriend loves this one, but I prefer the spicy flavor of this brand. We both love the texture, a medium-firm chewiness, but as I said, the flavor isn't my favorite. You may love it like she does though! :)